A brief interrogation.
Of the brief, naturally. Who is this for? What’s getting in their way? The first idea is usually a question in disguise.
Good design starts with why.Here’s the thinking behind mine.
Thinking in experiences(01—02)
The why behind the website.A few more strings to the bow(03—09)
Brands, campaigns & ongoing explorations.THE WAY I THINK
Form, meet function.Play nicely.
I’m interested in how something looks and how it works for the person using it. I start with who it’s for, what they need, and why it matters — then explore how those answers shape the design.
Entertain the what-ifs.
Give a few unlikely ideas a seat at the table. Explore directions, connect the dots, and work out which ones actually help.
Make the details earn it.
Type, colour, layout, the next click. Every choice needs a job. Bring it all together into something people can understand and use.
THE DESIGNER BEHIND KIT
The nickname didn’t stick.The identity did.
I’m Katie Corbett, the designer behind Kit Design. My work spans brand identities, websites, email, and publication design.
I was named after my great great grandmother Katherine, affectionately known as Kit. Mum had plans for the nickname. Nobody else got the memo.
As a fantasist, I’m convinced being Kit would have made me a cooler person with a significantly cooler life. It feels a little late to insist on the nickname, so I get to be Kit through my design work.
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